Being resourceful will take you a long way and provide you unwavering opportunities you might not have ever imagined. It is a must-have trait if you are an entrepreneur who wants every fund to be used wisely and practically. While being thrifty would sometimes mean having to make compromises, it shouldn’t go to such an extent of not doing your fair share of marketing and advertising.
Today, in the digital age, we have more opportunities in our hands or tools in our arsenal that we can utilize and maximize without costing us an arm and a leg. The internet has made communication faster and information dissemination far more efficient, which is an undeniably good thing about today’s advancement in technology. As a business-minded person, you must realize that this is an eye-opening chance to reach your business’s potential and a mammoth competitor. To put it simply, this is a great contraption to send your message across your prospects, expand your potential buyers and increase your conversion rate. But if you are still waltzing through it, unsure how to get started and claim the tasteful fruits of advertising online and dipping your toes in eCommerce, here’s a quick rundown of how to do it. Because it’s your start, we’ll make sure you won’t have to take your wallet and spend any dime. By all means, read below.
Write, write, write
The majority on the internet is in the written form. At least for some time, people will read tons of articles or quick texts on the internet (if not full-length written content). Although newer forms of content are starting to arise, texts remain hugely relevant. People just love to read.
From time to time, they would prefer ultimate silence and just focus on the information over having to watch videos, see movement, and heart sounds. So, you must write with style and persuasion to get people to read and listen to what you’re saying.
Almost all the big social media brands and platforms allow you to write. You must bank on this area and string your words together really well to communicate effectively. From your social media comments to your messages to your visitors, you must write professionally but with a unique tone that will help you establish your brand. You can even and dedicate a blog to each product you sell. As much as possible, be concise, clear, and be good with your grammar.
Create informative and entertaining content
Through videos, pictures and graphics, and articles, you can create great contents that will prove beneficial to your product or brand. There are apps and platforms that can support you on this. Although it’s not limited to the following, here are the examples.
Instagram allows you to post pictures and videos through their IGTV. Youtube provides you the chance to upload your videos. TikTok, on the other hand, just doesn’t allow you to create videos, but it also enables you to create and edit right on its platform. These are just some of the biggest platforms on the internet that can boost your presence online and provide you a competitive advantage. You must not overlook this, and you should watch out for more as new apps that are better and more unique are about to come.
Be engaged in and active on social media
Although the previous one already talks about social media, this part is about how you should run your social media accounts and channels. Just as more and more opportunities are blossoming on the internet, the tougher the competition gets. What it does mean is that it’s not enough that you have great content, distinctive ones that nobody has, but you must also be able to actively communicate with your audience. More important than that, however, is you must actively seek them. You must work tirelessly to find an audience and grow them. You can do it by being constantly engaged and active on all your social media platforms. Yes, they are free, but you must be willing to spend time with them. You have to converse with your visitors. Get them to like, share, comment, and interact.
Take advantage of online listing platforms
Lastly and – possibly – the most important one is maximizing online listing platforms, which are websites or apps that empower you to advertise. You heard it right: advertise.
You fill out a form, submit it, and have your product being advertised. The form that you must complete will ask you to tell and describe your product. Think of it as advertising on a broadsheet’s classified ads. While you have to pay to get a space on the latter, listing online is commonly free of charge.